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The time to enter your best work from this past year is here! Our 2025 competition is now open, so gather your best work from 2024 and see if it has what it takes to take home an ADDY!
The American Advertising Awards is the advertising industry’s largest and most representative competition in the United States. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising.
Conducted annually by the American Advertising Federation (AAF), the local phase is the first of a three-tier, national competition. Here’s how it works…
Entering the American Advertising Awards supports the entire advertising industry, because the AAF and its local and district affiliates use the proceeds to enhance advertising through programs such as public service, professional development, internships, advocacy groups, advertising education, and consumer awareness.
*Note: Late entries are subject to a $15 fee per entry.
Liz Mattingly, VP Creative Director • Crowley Webb, Buffalo, NY • @lizmattingly
Liz Mattingly is an award-winning copywriter, turned Creative Director, with more than 15 years of agency experience currently at Crowley Webb. Liz’s football fandom runs deep (go Bills!), which aligns nicely with her vast experience activating brand partnerships with athletes across the NFL on behalf of her clients. Liz is a brand enthusiast through and through, with a knack for creating engaging brand activations and social-first content, all while keeping a pulse on the intersection between advertising and pop culture.
Jason Snell, Art & Creative Director • SnellBeast, Cincinnati, OH • @jasonsnell
SnellBeast owner, Jason Snell, is a seasoned creative professional with over 20 years of experience in design, illustration, motion graphics, management, and client services. Having collaborated with major brands like Amazon, ESPN, Heineken, Mountain Dew, Taco Bell, and Virgin America, Jason also brings his expertise to local projects with partners like the Florence Y’alls, Haile Foundation, and Habitat Skateboards.
Allison Corbin, Associate Creative Director • Luckie, Birmingham, AL • allisoncorbincreative.com
Allison Corbin is a creative with a love for great design and even better concepts. After graduating from The Art Institute of Atlanta, her career has taken her all over — working in cities like Atlanta, Spokane, New Orleans and New York. Along the way, she’s had the chance to work with agencies of all sizes, which has meant a pretty diverse range of projects and clients. She’s had the pleasure of partnering with some major names like AT&T, CenturyLink, Southern Company, Regions Bank, and Blue Cross and Blue Shield of Alabama. With a solid design background and a knack for finding the perfect creative angle, Allison is always driven to make ideas that are both fresh and effective.
Selection of the most creative entries is conducted through a scoring process in which a panel of judges—comprised of accomplished advertising creative professionals from outside our region—evaluates all creative dimensions of every entry. A Gold ADDY is recognition of the highest level of creative excellence and is judged to be superior. Entries that are also considered outstanding and worthy of recognition receive a Silver ADDY. The number of awards given in each category is determined by the judges, based on the relative quality of work in that category.
Judging for the 2024-2025 competition will take place virtually from February 22 – March 2, 2025.
The American Advertising Awards Student Division is also a three-tier national competition, which is sponsored by the AAF. Occurring in conjunction with the professional competition, the Student Awards recognize and reward creative excellence by students. Additional information about the American Advertising Awards Student Division may be found at AmericanAdvertisingAwards.com.
AAF Tri-Cities strives to provide quality and value through the events we coordinate, though we highly appreciate new ideas for event topics and speakers. Have an idea you’d like to share? Let us know!
Are you interested in helping with producing our events, joining a committee to support our efforts, or joining the Board of Directors? Send us a message, we would love to hear from you!