AMERICAN ADVERTISING AWARDS

GET YOUR ENTRIES READY!

The time to enter your best work from this year is approaching! Our 2025 competition opens in December, so stay tuned for announcements. In the meantime, check out the 2024 winners…

The American Advertising Awards is the advertising industry’s largest and most representative competition in the United States. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising. Conducted annually by the American Advertising Federation (AAF), the local phase is the first of a three-tier, national competition. Here’s how it works…

  • Concurrently, across the country, local entrants vie to win ADDY Awards—recognition as the very best in their markets.
  • At the second tier, local Tri-Cities ADDY winners compete with winners from other chapters in District XI – which includes WA, OR, ID, MT and AK.
  • District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local Ad Chapter competition is the first step toward winning a national ADDY.
  • At each competition, Gold winners are automatically forwarded on to compete at the next level. Silver winners have the option to pay to send their winning entries on to the next level.

Entering the American Advertising Awards supports the entire advertising industry, because the AAF and its local and district affiliates use the proceeds to enhance advertising through programs such as public service, professional development, internships, advocacy groups, advertising education, and consumer awareness.
ENTRY FEES & DEADLINES

Professional Entries

Student Entries

*Note: Late entries are subject to a $15 fee per entry.

Competition Timeline:

  • December 2, 2024: Begin Accepting Entries
  • February 14, 2025: Submission Deadline
  • February 21, 2025: Late Submission Deadline
  • February 22 – March 3, 2024: Judging Takes Place
  • March 20, 2024: Awards Show (Details TBA)

NOT A MEMBER?

Save on your entry fees by becoming an AAF member today!

Last Year's JUDGES

judge-james

James Philipps • Toaster, San Francisco, CA • @jamesflips

James is a San Francisco-based Executive Creative Director with two decades of digital advertising and brand design experience. He believes the main ingredients in a well-baked marketing moment are strategic focus, visual appeal, and audience empathy (give or take a pinch of food metaphor). These days you can find him drinking the Silicon Valley kool-aid and pushing creative boundaries with his talented team at Toaster SF for tech brands like Netflix, Google, YouTube, Verily, Flexport, Robinhood, and Evernote.

judge-elisa

Elisa Silva 3Headed Monster, Dallas, TX • @eightblockwalk

Elisa built film sets before joining Wieden+Kennedy, where she led campaigns for Starbucks, Coca-Cola, and Target. She also helped relaunch Levi’s and won a Lion for marketing the film Coraline. In LA, Elisa reunited with her Target clients at 72andSunny before heading to Manhattan, where she was a client lead at some of the best creative agencies in the country, including Translation and Barton F. Graf. She returned home to Texas to work with Samsung Mobile on building up its Content Studio before becoming an agency owner at 3Headed Monster. She studied film at Rice and Theology in Dublin, where she was a social worker with at-risk youth and the homeless. She’s obsessed with penmanship, has bad tattoos with good stories, and thinks girls can play football and drums if they want to.

judge-jay

Jay Weets • ENSCO, Inc, Colorado Springs, CO • @jay_weets

Jay has been in graphic design and illustration for almost 30 years. His first paid logo was when he was 16 years old, and he never looked back. He is currently the Creative Lead at ENSCO, Inc. in their Mission Systems Group division. Jay lives in Colorado Springs, CO in the shadow of majestic Pikes Peak and is currently the Vice President of the AAF Colorado board co-chair of the Education committee, and Chair of the AAA committee. When he isn’t busy with the AAF, he is involved in the local AIGA community and mentoring local students and young professionals, or just creating art and graphics for the fun of it. Guilty pleasures – Anime and manga, video games from 8 bit to current, and Mountain Dew!

COMPETITION INFO

Competition Judging

Selection of the most creative entries is conducted through a scoring process in which a panel of judges—comprised of accomplished advertising creative professionals from outside our region—evaluates all creative dimensions of every entry. A Gold ADDY is recognition of the highest level of creative excellence and is judged to be superior. Entries that are also considered outstanding and worthy of recognition receive a Silver ADDY. The number of awards given in each category is determined by the judges, based on the relative quality of work in that category.

Judging for the 2024-2025 competition will take place virtually from February 22 – March 2, 2025.

Student Competition

The American Advertising Awards Student Division is also a three-tier national competition, which is sponsored by the AAF. Occurring in conjunction with the professional competition, the Student Awards recognize and reward creative excellence by students. Additional information about the American Advertising Awards Student Division may be found at AmericanAdvertisingAwards.com.

Have a suggestion for an upcoming event?

AAF Tri-Cities strives to provide quality and value through the events we coordinate, though we highly appreciate new ideas for event topics and speakers. Have an idea you’d like to share? Let us know!

Interested in volunteering?

Are you interested in helping with producing our events, joining a committee to support our efforts, or joining the Board of Directors? Send us a message, we would love to hear from you!