Video has proven to be one of the most effective marketing tools at our disposal as advertisers, so why is that? Whether for use on TV, YouTube, social media or other digital and online platforms, what makes for an effective or compelling video? We’ve partnered with some of our region’s most savvy video professionals to share their thoughts on successful brand storytelling through video production.
Our summer Lunch + Learn, Video Storytellers, features compelling insights in a panel format from the following video pros:
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Join our unique panel discussion and hear from these awesome creative professionals while enjoying lunch from a local eatery, included in the ticket cost.
About our PROS:
Aaron Huskins, BrandCraft
Aaron’s affinity for visual storytelling runs deep. Ever since he was a child, he has found solace on set. Filmmaking is more than his work, more than a hobby; it’s his passion. When he isn’t creating engaging videos for BrandCraft clients, he is writing, directing, and producing short films for himself. Originally from Georgia, this peach fell in love with Tri-Cities sunsets and, after 11 years in the industry, found his way to BrandCraft where he looks to take clients to the next level with his award-winning creative talents.
Eric Higginbotham, Roll & Cap Productions
Eric started Roll & Cap Productions in 2019 after nearly a decade of creative storytelling through design, photography and videography. A nationally award-winning photographer and creative professional, Eric’s always striving to deliver compelling, memorable media for clients. His expertise starts with script writing and extends throughout the entire process, from development of motion graphics and scene direction, to video capture, drone piloting, post-production editing and audio mixing.
Evan Ironbear, Spotted Fox Digital
Evan has over five years of experience as the Video and Photography Manager at Spotted Fox Digital. Evan’s passion for adventure in life is what inspires him to give people an experience that is just as memorable as their product. Whether it’s setting a pristine scene for product photos, helping a bunch of executives feel natural in front of a camera, or taking aerial footage with the drone, he makes sure you get the good stuff and have a good time. Because it is with great pride and satisfaction that he helps businesses represent their own adventure with quality and care.
Margo, Luey, Underground
With a camera in her hand and some editing software, Margo can make some serious magic happen! Ever since she was gifted a camera from her mom at the age of 11, Margo has been extremely passionate about film. Margo followed this passion to Full Sail University, where she graduated with a Bachelor’s Degree in Digital Cinematography. She is also an award-winning filmmaker. Her short films Seeing Orange and Petals Have Fallen have both been recognized with awards at the Tri-Cities International Film Festival.